Ruchikara

A premium gourmet, chocolate and hamper brand. The content had to look as considered as the packaging.

PremiumBrand positioning
FestiveCampaign engine

challenge

Ruchikara competes with national gourmet names on the shelf and in the feed. Its social presence needed to feel indulgent and high-end, and to spike hard through Rakshabandhan and Diwali gifting season.

approach

We built a feed of stop-motion and voiceover reels, an AI hamper promo, and festive campaign creative delivered as sets — then packaged the season into a Diwali Hampers catalogue for direct sales.

result

A gourmet feed that holds its own beside the big brands, and a festive catalogue that turned the season into orders.