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Salon · Case study

Kaaya Unisex Salon

A premium unisex salon, built from the ground up — identity first, then a content engine that looked established from day one.

  • 0→1Full brand build from launch
  • IdentityLogo + brand system
challenge

Kaaya opened into a crowded local salon market. It needed to look premium and current immediately — not like a new business finding its feet.

approach

We designed the Kaaya identity and delivered it as a full brand book, then ran the content: bridal and glam reels, an AI facial reel, myth-vs-fact and FAQ carousels, and a nails testimonial reel — all on one visual system.

result

A salon brand that reads as established and premium, with a feed that stays consistent week to week.

01

Brand identity

The Kaaya brand book.

Brand identity page 1
Brand identity page 2
Brand identity page 3
Brand identity page 4
Brand identity page 5
Brand identity page 6
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02

Reels

Bridal, glam and testimonial reels.

03

AI-driven reel

AI-assisted facial reel.

04

Creative posts

Service, offer and education carousels.

05

Influencer marketing

Creator collaboration.

Next step

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